Ryan Reynolds showed off two different outfits as he attended the new Piaget brand campaign bash in Geneva, Switzerland.
The Deadpool 2 star, who plays Wade Wilson in the hit movie, was first pictured in a smart corduroy jacket, a beige shirt, and brown striped tie. He then changed outfits for another picture wearing a burgundy suit and colorful blue shirt with lots of flowers on it!
Piaget International Brand Ambassador Ryan Reynolds was joined by Friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Joel Dicker for an evening inspired by the Piaget universe captured by the iconic photographers Mert & Marcus.
Supermodel and campaign muse Doutzen Kroes joined Piaget CEO Chabi Nouri for the unveiling of the new campaign.
Australian model Shanina Shaik was also in attendance in a risky see-through dress showing off her underwear in her nude colored outfit!
Despite the winter cold outside, guests surrounded by lush vegetation and pink flamingos enjoyed colorful cocktails in an environment reminiscent of one of the alluring destinations around the world where the Piaget Society gathers to enjoy carefree times in the sunshine.
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During the annual Salon International de la Haute Horlogerie, Piaget transformed the Country Club de Genève into a tropical sun-filled paradise for the launch of its new global brand campaign.
Inspired by the refreshing pool plunge that Doutzen takes in the campaign film, the seated dinner took place in a room transformed into a shimmering blue swimming pool.
Shot by Mert & Marcus, the new print, and digital campaign brings to life Piaget’s Sunny Side of Life philosophy, a celebration of life lived to the fullest under the sun in the island paradise of Ibiza.
In this seductive sun-filled adventure, Doutzen Kroes wears pieces from the maison’s watch and high jewelry collections, including stacked gold Possession bangles, Limelight Gala watches to Sunlight Journey High Jewellery creations.
Piaget’s watch and jewelry novelties such as the Possession or the Altiplano Ultimate Automatic watches or Possession pendants and bangles were also part of the celebration in Geneva, worn by VIP guests and ambassadors.
It was in La Côte-aux-Fées that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name.
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