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Maybe It’s Maybelline…Actually It is! 🚕

We posted this video of Josephine Skriver on TikTok and it’s hit over 3 Million views 💄

Josephine Skriver was spotted leaning out of a New York taxi with her hair blowing in the wind. But just when you thought these celebs can always wave down a ride, this time it was for a Maybelline advert.


Trying to hail down a #Taxi in #NewYorkCity but it has a #victoriassecret model inside 🚖🤬🤩 @josephineskriver #maybeitsmaybelline

♬ New York, New York – Frank Sinatra (Tribute) – Studio Sunset

The Victoria’s Secret model was shooting the commercial at the trendy Oculus, a subway station, transportation hub, shopping mall, and public space in lower Manhattan in New York City. You can see the full video on our YouTube channel below:

Josephine Skriver Shoots Maybelline Commercial in New York

#MaybeItsMaybelline TikTok Hashtag Explained

The #MaybeItsMaybelline hashtag first hit TikTok when the company created a challenge:

Maybe she’s born with it? Maybe it’s Maybelline? Show off your 🔥 makeup transformation to the tune of our iconic jingle 🎵! Join this challenge for a chance to WIN $500 worth of Maybelline makeup 💋 !

The #MaybeItsMaybelline hashtag has now become a popular tag on the popular social media app and now the hashtag has over 2.1 BILLION views!

But the hashtag isn’t just used for the makeup brand. It’s now used on all sorts of random videos that seem to have no relation to the challenge. This could be to do with getting a video on the For You Page by trying to tap into the mysterious TikTok algorithm, like using #xyz!

Double vision! Keltie Knight wore a T-shirt with a picture of Josephine Skriver who was standing next to her! Cleavage lingerie pose
Double vision! Keltie Knight wore a T-shirt with a picture of Josephine Skriver who was standing next to her! Photo courtesy of Victoria’s Secret / VSPress room

Josephine Skriver Trivia: Josephine Skriver is half Danish and half Dutch and raised in Denmark by a lesbian mother and a gay father. She is a big LGBT advocate.

Written by CK Whittle

Manchester, Los Angeles, London, Vancouver and Cornwall. Senior Editor at Celeb WotNot and firm believer that chips belong in a fry-up.

His father founded one of the biggest news agencies in Britain and this excitable Mancunian is following in his footsteps.


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